Collab. Create. Captivate.
Inspirations from Nomadic Living
Color trends & design motifs from artisanal wares of nomadic cultures in Northern Africa
A deep, earthy, graphic collection that draws from artisanal wares and dress of nomadic cultures in Northern Africa. "Nomadic Color" includes 200+ fabrics for the interior design trade and manufacturers. Textiles were dyed, woven and printed to exact specification. Lead colors are Onyx (an inky black often paired with soft ivory in shawls worn by Berber tribes), Carob (a rich red-cast brown of baskets woven by African Zulu and Fulani Tribes), Cement (a perfect midtone neutral cast gray), and Denim (a shade similar to the blue from indigo plants used in resist dyeing). Fabrics were highlighted and vignettes were created with the marketing team. Images illustrate a successful design process where brand vision was consistent from concept to development to market.
Inspirations from Nomadic Living
Behind the Design: A Multi-faceted Creative Process
Concept Creation & Design Direction Inspired by landscape color and motifs of traditional dress, rugs and baskets of nomadic tribes in Africa.
Concept Creation & Color Direction Onyx emerged as the grounding color of the collection due to the influence of rugs and the dress of Berber nomadic tribes.
Color Development
A rich, earthy, traditional palette emerge from the nomadic culture influence and a need for colors that would pair well with the graphic patterns in the collection.
Design Development
Color stories created and presented to mill partners in a color brief using custom developed color CAD chips and swatches in the studio.
Contact me for an introductory call to discover what a partnership with LJ Creative Studio can unlock for your design firm/brand.
Collab. Create. Captivate.